Friday, July 26, 2013

Woodcraft Magazine comes to visit!

What an exciting week it has been here at the shop! Woodcraft Magazine was here making the Lohr Woodworking staff feel like a bit more like rock stars for two days.


Jim, the Editor-in-Chief at Woodcraft Magazine, contacted Jeff in April to inquire about his Lohr-design Morris Chairs. What he proposed was a a cover project in which the designer and builder would get a short bio and a full article detailing the "how to" steps to building the chair. The plans for the chair would be shared with readers and used beyond just the article in the form of downloads, paper plans, and so on. They would come to our shop and photograph the steps, tools, and techniques as he constructed one of his chairs and it's ottoman.


Jeff was willing to share his design and plans with the world so, he accepted the Woodcraft Magazine article offer but, he requested that his second-in-command, Rob, take the reigns as front man/producer. Rob had been doing an impressive amount of preparation, planning, organizing (and, of course, wardrobe selection) in the weeks leading to this one so, I have been anxious to see it all unfold; And, unfold it did!


Tuesday morning, the shop was graced with the presence of Jim (the Editor-in-Chief) and Chad (the Art Director) from Woodcraft. In charge of the article photography was Donna Chiarelli and her assistant, Tom. What a tremendous team they formed! They were here for two days and managed to fully document a chair construction that takes around 100 hours to complete. Everyone had such a pleasant attitude and the shop was filled with structure, professionalism, genuine interest, and even some jokes and smiles to add to the ambiance. It was incredibly impressive to watch all five cooks in the kitchen working so harmoniously to exchange ideas and tactics to best encompass the visual and written process for readers.
The idea was to capture the "mysteries or more challenging steps of the process" in photograph form so that readers could have a clearer idea of what to do on their own. Rob worked closely with Jim to create a photo script to encapsulate the chair creation process.

From what I saw, Rob was a natural magazine article star. Being surrounded by lights and cameras seemed to be second nature as he showed the magazine world how to make a killer Morris Chair one step at a time.
Eoin was kind enough to snap all these photos of the photo shoots that took place on Monday and Tuesday but, to learn how to make a JD Lohr Morris Chair and see the front angle of the cover photo (as well as the Morris Chair in it's entirety), you'll need to invest in September's issue of Woodcraft Magazine!

The staff of Lohr Woodworking thank Woodcraft Magazine, Jim, Chad, Donna, and Tom for their hard word and such a wonderful opportunity. As I mentioned, this week was enormously enjoyable and appreciated. We are a small operation here but, Jeff and Rob's work is astounding so we are always grateful to those who acknowledge and share the beauty of the furniture.

Make sure to keep an eye out for Rob's magazine cover debut in a couple of months! And, bonus, learn how to make a Lohr Morris Chair for yourself!

7 comments:

  1. Larissa - you write so beautifully! Makes me feel like I was there! Thanks! Paula Spiece

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    Replies
    1. Thank you so much! I'm glad to do my best to bring the real-life experience to you!

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  2. Congratulations, Team Lohr! Look forward to reading all about it in September.

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    Replies
    1. Thanks, Dan! I am excited to read through it too!

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  3. Entering a reminder in my calendar to get over to the local Woodcraft store to purchase this one! Thanks for this update, Larissa!

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    Replies
    1. I'll be sure to post again when it's printed and on the shelves! I'm more than happy to share such exciting news with alumni. Thanks Chuck!

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